The 7 Ps of marketing

The 7 Ps of marketing

The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.

Product

Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.

You can use research and development to inform the development of new products in your business.

Price

This refers to your pricing strategy for your products and services and how it will affect your customers. You should identify how much your customers are prepared to pay, how much mark-up you need to cater for overheads, your profit margins and payment methods, and other costs. To attract customers and retain your competitive advantage, you may also wish to consider the possibility of discounts and seasonal pricing.

Learn more about pricing your products.

Promotion

These are the promotional activities you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Generally these are referred to as marketing tactics.

Learn more about promotional activities.

Place

Place is where your products and services are seen, made, sold or distributed. Access for customers to your products is key and it is important to ensure that customers can find you.

You can set yourself apart from your competition through the design of your retail space and by using effective visual merchandising techniques. If you are not a retail business, place is still an important part of your marketing. Your customers may need a quick delivery turnaround, or want to buy locally manufactured products.

If you are starting a new business, finding the right business location will be a key marketing tactic.

People

People refer to the staff and salespeople who work for your business, including yourself.

When you provide excellent customer service, you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals.

Give your business a competitive advantage by recruiting the right people, training your staff to develop their skills, and retaining good staff.

Process

Process refers to the processes involved in delivering your products and services to the customer. It is also about being ‘easy to do business with’.

Having good process in place ensures that you:

  • repeatedly deliver the same standard of service to your customers
  • save time and money by increasing efficiency.

Learn more about business processes, procedures and standards.

Physical evidence

Physical evidence refers to everything your customers see when interacting with your business. This includes:

  • the physical environment where you provide the product or service
  • the layout or interior design
  • your packaging
  • your branding.

Physical evidence can also refer to your staff and how they dress and act.

Consider how your store’s layout, fixtures and signage can build your brand and increase your sales.

Source: Queensland Government – Business Queensland

54 thoughts on “The 7 Ps of marketing”

  • name: gusti ayu santiani
    class EFBE A

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Name : Ni Made Lidiawati (206601290)
    Class : EFBE A
    There are 7 p’s of marketing tactics:
    One = product (refer to what you are selling)
    Two = Price (sets the price on the goods that are selling)
    Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
    Four = place (your market place or location)
    Five = People (staff working in your business including yourself)
    Six = Process (process involved in product and customer service)
    Seven = physical evidence (referring to everything the customer sees when interacting)

  • NAMA: REZKI RAHMIA
    NIM : 206601152
    Class :EFBE A
    Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.

  • NAME: AYU SUKAWATI (206601310)
    CLAS: EFBE A
    The 7 Ps of marketing
    The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
    1.product
    2. Price
    3.promotion
    4. Place
    5. People
    6. Process
    7. physical evidence

  • Name: Nyoman Devi Puspita
    Nim : 206601303
    EFBE A
    The 7 ps are a set of recognised marketing tactics
    Product
    Price
    Promotion
    Place
    People
    Process
    Physical evidence

    • Name : i putu Adiadnyana(206601083)
      Class : EFBE A
      There are 7 p’s of marketing tactics:
      One = product (refer to what you are selling)
      Two = Price (sets the price on the goods that are selling)
      Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
      Four = place (your market place or location)
      Five = People (staff working in your business including yourself)
      Six = Process (process involved in product and customer service)
      Seven = physical evidence (referring to everything the customer sees when interacting)

      REPLY

  • Name: Imraini Arini
    Nim: 206601175
    Class: EFBE A
    The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
    1.product
    2. Price
    3.promotion
    4. Place
    5. People
    6. Process
    7. physical evidence

      • Name : zhafira triwulandari
        Class: EFBE B
        Nim: 206601199

        The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
        1.product
        2. Price
        3.promotion
        4. Place
        5. People
        6. Process
        7. physical evidence

  • Name : Putri Paradiba Lutfia
    NIM : 206601006
    Class : EFBE B

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Name : harmita
    NIM : 206601058
    Class : EFBE B

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Nama : Sahri
    Nim :206601285
    Kelas :EFBE K
    pemasaran paling tidak memiliki 7 hal yg bisa di kuasai atau di ketahui di antaranya :
    1.Produk., 2.Harga., 3.Promosi., 4.Tempat., 5.Orang., 6.Proses., 7.Bukti Fisik.

  • Nama : ILUH DITA INDRIANI
    CLASS : EFEK K
    There are 7 p’s of marketing tactics:
    1. product (refer to what you are selling)
    2. Price (sets the price on the goods that are selling)
    3. promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
    4. place (your market place or location)
    5. People (staff working in your business including yourself)
    6. Process (process involved in product and customer service)
    7. physical evidence (referring to everything the customer sees when interacting)

  • Ada 7 p taktik pemasaran:
    1. produk (mengacu pada apa yang Anda jual)
    2. Harga (menetapkan harga pada barang yang dijual)
    3. promosi (cara menarik perhatian pembeli melalui iklan dan pemasaran langsung)
    4. tempat (pasar atau lokasi Anda)
    5. Orang (staf yang bekerja di bisnis Anda termasuk Anda sendiri)
    6. Proses (proses yang terlibat dalam produk dan layanan pelanggan)
    7. bukti fisik (mengacu pada semua yang dilihat pelanggan saat berinteraksi)

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