The 7 Ps of marketing

The 7 Ps of marketing

The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.

Product

Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.

You can use research and development to inform the development of new products in your business.

Price

This refers to your pricing strategy for your products and services and how it will affect your customers. You should identify how much your customers are prepared to pay, how much mark-up you need to cater for overheads, your profit margins and payment methods, and other costs. To attract customers and retain your competitive advantage, you may also wish to consider the possibility of discounts and seasonal pricing.

Learn more about pricing your products.

Promotion

These are the promotional activities you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Generally these are referred to as marketing tactics.

Learn more about promotional activities.

Place

Place is where your products and services are seen, made, sold or distributed. Access for customers to your products is key and it is important to ensure that customers can find you.

You can set yourself apart from your competition through the design of your retail space and by using effective visual merchandising techniques. If you are not a retail business, place is still an important part of your marketing. Your customers may need a quick delivery turnaround, or want to buy locally manufactured products.

If you are starting a new business, finding the right business location will be a key marketing tactic.

People

People refer to the staff and salespeople who work for your business, including yourself.

When you provide excellent customer service, you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals.

Give your business a competitive advantage by recruiting the right people, training your staff to develop their skills, and retaining good staff.

Process

Process refers to the processes involved in delivering your products and services to the customer. It is also about being ‘easy to do business with’.

Having good process in place ensures that you:

  • repeatedly deliver the same standard of service to your customers
  • save time and money by increasing efficiency.

Learn more about business processes, procedures and standards.

Physical evidence

Physical evidence refers to everything your customers see when interacting with your business. This includes:

  • the physical environment where you provide the product or service
  • the layout or interior design
  • your packaging
  • your branding.

Physical evidence can also refer to your staff and how they dress and act.

Consider how your store’s layout, fixtures and signage can build your brand and increase your sales.

Source: Queensland Government – Business Queensland

72 thoughts on “The 7 Ps of marketing”

  • name: gusti ayu santiani
    class EFBE A

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Name : Ni Made Lidiawati (206601290)
    Class : EFBE A
    There are 7 p’s of marketing tactics:
    One = product (refer to what you are selling)
    Two = Price (sets the price on the goods that are selling)
    Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
    Four = place (your market place or location)
    Five = People (staff working in your business including yourself)
    Six = Process (process involved in product and customer service)
    Seven = physical evidence (referring to everything the customer sees when interacting)

    • Example
      Produk : instansi noodes and mineral water
      Price : label price
      Promotion : social media and buy one get one free
      Place : market
      People : staf
      Process : costumer Service
      Physical evidence : McD and cinipolis

      English EFBE E

  • NAMA: REZKI RAHMIA
    NIM : 206601152
    Class :EFBE A
    Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.

  • NAME: AYU SUKAWATI (206601310)
    CLAS: EFBE A
    The 7 Ps of marketing
    The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
    1.product
    2. Price
    3.promotion
    4. Place
    5. People
    6. Process
    7. physical evidence

  • Name: Nyoman Devi Puspita
    Nim : 206601303
    EFBE A
    The 7 ps are a set of recognised marketing tactics
    Product
    Price
    Promotion
    Place
    People
    Process
    Physical evidence

    • Name : i putu Adiadnyana(206601083)
      Class : EFBE A
      There are 7 p’s of marketing tactics:
      One = product (refer to what you are selling)
      Two = Price (sets the price on the goods that are selling)
      Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
      Four = place (your market place or location)
      Five = People (staff working in your business including yourself)
      Six = Process (process involved in product and customer service)
      Seven = physical evidence (referring to everything the customer sees when interacting)

      REPLY

  • Name: Imraini Arini
    Nim: 206601175
    Class: EFBE A
    The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
    1.product
    2. Price
    3.promotion
    4. Place
    5. People
    6. Process
    7. physical evidence

      • Name : zhafira triwulandari
        Class: EFBE B
        Nim: 206601199

        The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
        1.product
        2. Price
        3.promotion
        4. Place
        5. People
        6. Process
        7. physical evidence

  • Name : Putri Paradiba Lutfia
    NIM : 206601006
    Class : EFBE B

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Name : harmita
    NIM : 206601058
    Class : EFBE B

    The 7 Ps are controllable, but subject to your internal and external marketing environments.
    produck
    price
    promotion
    place
    people
    process
    physical evidence

  • Nama : Sahri
    Nim :206601285
    Kelas :EFBE K
    pemasaran paling tidak memiliki 7 hal yg bisa di kuasai atau di ketahui di antaranya :
    1.Produk., 2.Harga., 3.Promosi., 4.Tempat., 5.Orang., 6.Proses., 7.Bukti Fisik.

  • Nama : ILUH DITA INDRIANI
    CLASS : EFEK K
    There are 7 p’s of marketing tactics:
    1. product (refer to what you are selling)
    2. Price (sets the price on the goods that are selling)
    3. promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
    4. place (your market place or location)
    5. People (staff working in your business including yourself)
    6. Process (process involved in product and customer service)
    7. physical evidence (referring to everything the customer sees when interacting)

  • Ada 7 p taktik pemasaran:
    1. produk (mengacu pada apa yang Anda jual)
    2. Harga (menetapkan harga pada barang yang dijual)
    3. promosi (cara menarik perhatian pembeli melalui iklan dan pemasaran langsung)
    4. tempat (pasar atau lokasi Anda)
    5. Orang (staf yang bekerja di bisnis Anda termasuk Anda sendiri)
    6. Proses (proses yang terlibat dalam produk dan layanan pelanggan)
    7. bukti fisik (mengacu pada semua yang dilihat pelanggan saat berinteraksi)

    • People are one of the important factors in the world of business marketing because people will determine the level of profit for the business that we build or develop.
      Class : EFBE A

  • CLASS: EFBE A
    People are the most important part of a company. Recruiting the right human resources is the key to advancing the company.

  • Kadek erapratiwi
    EFBE A
    People is the most important part in a company. Recruiting the right human resources is the key to advancing the company.

  • Name: Devi Annisa Putri Possumah
    Class: efbe A
    People talks about the people involved in the delivery or implementation of services, human resources, interactions between consumers, and interactions between consumers and sales executives or company personnel.

  • people are very important in marketing because in the absence of people the business that is run will not run and when you provide good customer service then your business will run well

  • EFBE A
    People, in the marketing, refers to anyone directly or indirectly involved in the business side of the enterprise. Means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and training.

  • CLASS : EFBE A
    People are the most important part of a company. Recruiting the right human resources is the key to advancing the company.

  • Class : EFBE A
    People or human resources are anyone who is involved in marketing and selling goods and services either directly or indirectly. Human resources are one of the keys to the success of a business or company because human resources can increase productivity so that the business can grow future

  • CLASS EFBE A

    people or human resources is an important component in a marketing strategy. Human resource factors will determine the progress or failure of a company. And most importantly, have good experience and integrity. Employees who have a lot of experience can have a good influence on the company.

  • People refer to every actor who is involved in his role in the activity of presenting goods and services. Simply put, people can be interpreted as Human Resources (HR) in the company. HR certainly has an important role in marketing activities.

    • EFBE A
      People refer to every actor who is involved in his role in the activity of presenting goods and services. Simply put, people can be interpreted as Human Resources (HR) in the company. HR certainly has an important role in marketing activities.

  • CLASS EFBE A
    people are the attitude and motivation of employees in the service industry. Attitude can be applied in various forms, such as employee appearance, voice in speech, body language, facial expressions, and speech. While motivation will determine the extent to which employees want or like the work to be done.

  • class EFBE E
    product examples are Aqua and pizza
    an example of a price is a price receipt
    examples of promotions are discounts, social media, and giving testers
    An example of a place is the market
    examples of people, namely staff or employees who work
    Examples of processes are castamer services, couriers and the process of making products
    examples of physical evidence are logos, Shinjuku, and Indomaret

  • -product examples are Marjan syrup ,Milo and yakult
    -an example of a price is a price receipt
    -examples of promotions are social media, giving testers,and discounts.
    -An example of a place is the market
    -examples of people, namely staff or employees who work
    -Examples of processes are castamer services, couriers and the process of making products
    -examples of physical evidence are Myoung,Shinjuku and Kin kaku

  • Class EFBE E
    Product : something that you sell. Example furniture, clothes
    Price : means the cost or the amount that you sell, example Rp. 100.000 for 3 clothes.
    Promotion : giving out coupons or vouchers. Example by one get one free.
    Place : is location that choose to sell product. Example, Market and Mall.
    People : is customer to buy your product. Example children and parent
    Process : is fundation for selecting the target market.
    Physical evidence : is how to make your customer interest to buy your product. Example packaging, internet and social media.

  • Name : Amdal Saputra
    Class : EFBE I

    Example from these part of the 7 ps of marketing
    1. People
    Ex : a barista who works in a coffee shop to make coffee orders from customers . Or placement of teachers who work in schools to teach students according to their expertise competency . Another example, from the company maxcell company director gives promotions and salaries to employees who work professionally and diligently
    2. Process
    Ex : In the process, Masako as one of cooking spices apply product quality assurance. This can be seen from the complete information on each package, such as ingredient composition, expiration date, and others. Also the existence of a firm and precise SOP made the implementation of Masako’s production run smoothly and succeeded in achieving the target.
    3. Physical Evidence
    Ex : in terms of service, hotel claro has a magnificent and clean building, this will make customers interested in staying there just seeing from the outside .
    or like Indomie’s packaging is made attractive and adapts to the promotional objectives or momentum at that time. For example, in the month of Ramadan, Indomie removed the photo of the noodle dish in its packaging.

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