The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.
Product
Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.
You can use research and development to inform the development of new products in your business.
Price
This refers to your pricing strategy for your products and services and how it will affect your customers. You should identify how much your customers are prepared to pay, how much mark-up you need to cater for overheads, your profit margins and payment methods, and other costs. To attract customers and retain your competitive advantage, you may also wish to consider the possibility of discounts and seasonal pricing.
Learn more about pricing your products.
Promotion
These are the promotional activities you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Generally these are referred to as marketing tactics.
Learn more about promotional activities.
Place
Place is where your products and services are seen, made, sold or distributed. Access for customers to your products is key and it is important to ensure that customers can find you.
You can set yourself apart from your competition through the design of your retail space and by using effective visual merchandising techniques. If you are not a retail business, place is still an important part of your marketing. Your customers may need a quick delivery turnaround, or want to buy locally manufactured products.
If you are starting a new business, finding the right business location will be a key marketing tactic.
People
People refer to the staff and salespeople who work for your business, including yourself.
When you provide excellent customer service, you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals.
Give your business a competitive advantage by recruiting the right people, training your staff to develop their skills, and retaining good staff.
Process
Process refers to the processes involved in delivering your products and services to the customer. It is also about being ‘easy to do business with’.
Having good process in place ensures that you:
- repeatedly deliver the same standard of service to your customers
- save time and money by increasing efficiency.
Learn more about business processes, procedures and standards.
Physical evidence
Physical evidence refers to everything your customers see when interacting with your business. This includes:
- the physical environment where you provide the product or service
- the layout or interior design
- your packaging
- your branding.
Physical evidence can also refer to your staff and how they dress and act.
Consider how your store’s layout, fixtures and signage can build your brand and increase your sales.
Learn more about The 7 P’s of Marketing Mix by reading the presentation below:
Here is the example of the 7 p’s analysis on the companies:
Source: Queensland Government – Business Queensland
Name : Adrienne Kawilarang
Class: EFBE A
Aina Mutmainnah Midu Laga
EFBE A
Name : Adrienne Kawilarang
NIM: 206601334
Class: EFBE A
Nama : andi muh rifaldi. H
Kelas : efbe a
Nim : 206601064
Nama : Norma Junita
NIM : 206601295
Kelas : EFBE A
name: gusti ayu santiani
class EFBE A
The 7 Ps are controllable, but subject to your internal and external marketing environments.
produck
price
promotion
place
people
process
physical evidence
Nama : Adith Titoirgiantara
Nim : 206601009
Kelas : EFBE A
Name : Ni Made Lidiawati (206601290)
Class : EFBE A
There are 7 p’s of marketing tactics:
One = product (refer to what you are selling)
Two = Price (sets the price on the goods that are selling)
Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
Four = place (your market place or location)
Five = People (staff working in your business including yourself)
Six = Process (process involved in product and customer service)
Seven = physical evidence (referring to everything the customer sees when interacting)
Example
Produk : instansi noodes and mineral water
Price : label price
Promotion : social media and buy one get one free
Place : market
People : staf
Process : costumer Service
Physical evidence : McD and cinipolis
English EFBE E
Name : Agnes Aprilia Tangke (206601046)
Class : EFBE A
NAMA: REZKI RAHMIA
NIM : 206601152
Class :EFBE A
Product refers to what you are selling, including all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories.
NAME: AYU SUKAWATI (206601310)
CLAS: EFBE A
The 7 Ps of marketing
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
1.product
2. Price
3.promotion
4. Place
5. People
6. Process
7. physical evidence
Name: Nyoman Devi Puspita
Nim : 206601303
EFBE A
The 7 ps are a set of recognised marketing tactics
Product
Price
Promotion
Place
People
Process
Physical evidence
Name : SARTINA
Nim:206601102
Class:EFBE A
NAME: VINA SASMITA
NIM: 206601218
CLASS: EFBE A
There are 7 p’s of marketing tactics:
1. Product
2. Price
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence
SEFTIANI ULANDARI
206601309
EFBE A
Name : Mega Dahlena
Nim : 206601298
Class : EFBE A
Asma sulistiawati
206601017
EFBE A
Nama: Misrawati Eka Saputri.R
Nim: 206601136
Class: EFBE A
Naomi EFBE A
Nelsi Toding EFBE A
NI KETUT AYU ASTITI EFBE A
Name : Rival simuru (206601346)
Class : EFBE A
Puspa Ayu Apriliana
EFBE A
Name : Anggara Dwi Nugroho (206601300)
Class : EFBE A
Name : Melin novi yanti
NIM: 206601393
Class: EFBE A
Name : Muhammad Ihksan
Class : EFBE A
Name: Khairun Niza
NIM: 206601193
Class: EFBE A
Name : i putu Adiadnyana(206601083)
Class : EFBE A
There are 7 p’s of marketing tactics:
One = product (refer to what you are selling)
Two = Price (sets the price on the goods that are selling)
Three = promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
Four = place (your market place or location)
Five = People (staff working in your business including yourself)
Six = Process (process involved in product and customer service)
Seven = physical evidence (referring to everything the customer sees when interacting)
REPLY
Name : Dianita Putri Setya
NIM : 206601302
Class : EFBE A
Nama: Resa Regina Putri
Kelas: EFBE A
Siti sahrani
206601166
EFBE A
Name: Imraini Arini
Nim: 206601175
Class: EFBE A
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
1.product
2. Price
3.promotion
4. Place
5. People
6. Process
7. physical evidence
Muhammad fahreza roesliady
206601377
EFBE B
Muhammad Evry Saputra
206601040
EFBE B
Nim: 206601275
Class: EFBE A
7P adalah seperangkat taktik pemasaran yang diakui, yang dapat Anda gunakan dalam kombinasi apa pun untuk memuaskan pelanggan di pasar sasaran Anda.
Nama : Rifdah Auliya Yulianti
NIM : 206601056
Class : EFBE B
Name : zhafira triwulandari
Class: EFBE B
Nim: 206601199
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments
1.product
2. Price
3.promotion
4. Place
5. People
6. Process
7. physical evidence
Nama : maftuh akmal
Class : efbe b
Nim : 226601041
206601007
EFBE B
MONIKA AYU LESTARI
EFBE B
Rifdah Auliya Yulianti
206601056
EFBE B
Name : Putri Paradiba Lutfia
NIM : 206601006
Class : EFBE B
The 7 Ps are controllable, but subject to your internal and external marketing environments.
produck
price
promotion
place
people
process
physical evidence
Name : harmita
NIM : 206601058
Class : EFBE B
The 7 Ps are controllable, but subject to your internal and external marketing environments.
produck
price
promotion
place
people
process
physical evidence
Amalia Nur Utami EFBE K
Name: La Ode Taufik
NIM: 186601241
Class: EFBE A
Name: La Ode Taufik
NIM: 186601241
Class: EFBE K
Name : La Ode Ahmad Thahirul Rajab
NIM : 1206601410
Class : EFBE K
NAME : SAEMAN SAEMANI
NIM : 206601287
CLASS : EFBE K
Yeci Erlian EFBE K
Name : M.kamaludin
Nim : 206601115
Class : EFBE K
NAME: RIVALDY SIBORO
NIM:206601030
CLASS:EFBE K
🙏
Name : M.kamaludin
Nim : 206601115
Class : EFBE K
Name : M.kamaludin
Nim : 206601115
Class : EFBE K
Nama : Sahri
Nim :206601285
Kelas :EFBE K
pemasaran paling tidak memiliki 7 hal yg bisa di kuasai atau di ketahui di antaranya :
1.Produk., 2.Harga., 3.Promosi., 4.Tempat., 5.Orang., 6.Proses., 7.Bukti Fisik.
Name : Siskapuspitasari
Nim: 206601183
Class: EFBE K
Name : siskapuspitasari
Nim :206601183
CLASS :EFBE K
Nama : ILUH DITA INDRIANI
CLASS : EFEK K
There are 7 p’s of marketing tactics:
1. product (refer to what you are selling)
2. Price (sets the price on the goods that are selling)
3. promotion (a way to attract the attention of buyers by means of advertising and direct marketing)
4. place (your market place or location)
5. People (staff working in your business including yourself)
6. Process (process involved in product and customer service)
7. physical evidence (referring to everything the customer sees when interacting)
Ada 7 p taktik pemasaran:
1. produk (mengacu pada apa yang Anda jual)
2. Harga (menetapkan harga pada barang yang dijual)
3. promosi (cara menarik perhatian pembeli melalui iklan dan pemasaran langsung)
4. tempat (pasar atau lokasi Anda)
5. Orang (staf yang bekerja di bisnis Anda termasuk Anda sendiri)
6. Proses (proses yang terlibat dalam produk dan layanan pelanggan)
7. bukti fisik (mengacu pada semua yang dilihat pelanggan saat berinteraksi)
Muh ilham
EFBE B
People are one of the important factors in the world of business marketing because people will determine the level of profit for the business that we build or develop.
Class : EFBE A
CLASS: EFBE A
People are the most important part of a company. Recruiting the right human resources is the key to advancing the company.
Kadek erapratiwi
EFBE A
People is the most important part in a company. Recruiting the right human resources is the key to advancing the company.
Name: Devi Annisa Putri Possumah
Class: efbe A
People talks about the people involved in the delivery or implementation of services, human resources, interactions between consumers, and interactions between consumers and sales executives or company personnel.
people are very important in marketing because in the absence of people the business that is run will not run and when you provide good customer service then your business will run well
EFBE A
People, in the marketing, refers to anyone directly or indirectly involved in the business side of the enterprise. Means anyone involved in selling a product or service, designing it, marketing, managing teams, representing customers, recruiting and training.
Definisi people/orang dalam marketing bisnis menurut saya yaitu siapa saja yang terlibat dalam bisnis suatu perusahaan baik secara langsung maupun tidak langsung.
Misalnya dalam perencanaannya, pembagian tim, penjualan produk dan layanannya, pemasarannya,dll.
The definition of people in business marketing in my opinion is anyone who is involved in a company, either directly or indirectly.
For example in planning, team division, sales of products and services, marketing, etc.
Name : Bambang alam
Class : EFBE A
People are all actors who play a role in the presentation of services or products so that they can influence purchases
Provide excellent customer service by marketing the brand to customer
CLASS : EFBE A
People are the most important part of a company. Recruiting the right human resources is the key to advancing the company.
Class : EFBE A
People or human resources are anyone who is involved in marketing and selling goods and services either directly or indirectly. Human resources are one of the keys to the success of a business or company because human resources can increase productivity so that the business can grow future
CLASS EFBE A
people or human resources is an important component in a marketing strategy. Human resource factors will determine the progress or failure of a company. And most importantly, have good experience and integrity. Employees who have a lot of experience can have a good influence on the company.
NAME GEDE SUWARDIANA
CLASS EFBE A
people are very important in marketing because in the absence of people the business that is run will not run and when you provide good customer service then your business will run well
Name gede suwardiana
Class EFBE A
People are part of a country, so they must submit or obey the rules of their country. If they violate the provisions of the law, the people can be punished
EFBE A
I think people are very important because a business without people is impossible to process well like customers, employees and others
People refer to every actor who is involved in his role in the activity of presenting goods and services. Simply put, people can be interpreted as Human Resources (HR) in the company. HR certainly has an important role in marketing activities.
EFBE A
People refer to every actor who is involved in his role in the activity of presenting goods and services. Simply put, people can be interpreted as Human Resources (HR) in the company. HR certainly has an important role in marketing activities.
Name : Hanan Ahmad Reski
Nim :216601291
Class : EFBE A
(People) Are all behaviors that play a role in the presentation of services, so that they can influence buyer perceptions. Physical facilities (Physical evidence) It is something that significantly influences consumer decisions to buy and use the products and services offered.
class EFBE A
humans are the important part in business as a marketing. so that marketing strategies are very important to communicate information about the products we produce to consumers, starting from the advantages, features and various detailed information about products that can attract consumer interest.
The role of humans is very important, so marketing strategies are very
Important for the products we produce. and leaders must also be good
At overseeing workflow and improfing employee performance
The role of humans is very important, so marketing strategies are very
Important for the products we produce. and leaders must also be good
At overseeing workflow and improfing employee performance
CLASS EFBE A
people are the attitude and motivation of employees in the service industry. Attitude can be applied in various forms, such as employee appearance, voice in speech, body language, facial expressions, and speech. While motivation will determine the extent to which employees want or like the work to be done.
Name Gede suardiana
Class EFBE A
People are part of a country, so they must submit or obey the rules of their country. If they violate the provisions of the law, the people can be punished
CLASS EFBE A
DIMAS 216601302
The role of humans is very important, so marketing strategies are very important for what we produce. and leaders must also be good at overseeing workflows to improve employee performance
Name Gede suwardiana
Claas EFBE A
people is a proces of independent and colaborative business management by community group.the meaning of the people economic system is a system to realize communiti
People:
Also included in the 7P concept are people or aspects of people. What people mean here, of course, is not just consumers. However, all human resources involved, including workers to the business team. Especially for this aspect is very important to note.
Name Gede suwardiana
Claas EFBE A
People is a process of independent and collaborative business managemnt by community grubps the meaning of the people’s economic system is a system to realize community
CLASS:EFBE A
In my opinion, people are very influential for the target market because they are resources and consumers, for example in their resources, they become staff, and salespeople.
CLASS:EFBE A
In my opinion, people are very influential for the target market because they are resources and consumers, for example in their resources, they become staff, and salespeople.
From CLASS EFBE A
In my opinion, people are very influential for the target market because they are resources and consumers, for example in human resources, they become staff, and salespeople. Thank you
English EFBE E
Product= sampo,mie instan
Price= label
Promotion= sosial media
Place=market
People=staf
Process=custamer servis
physic evendence= mcd
class EFBE E
product examples are Aqua and pizza
an example of a price is a price receipt
examples of promotions are discounts, social media, and giving testers
An example of a place is the market
examples of people, namely staff or employees who work
Examples of processes are castamer services, couriers and the process of making products
examples of physical evidence are logos, Shinjuku, and Indomaret
-product examples are Marjan syrup ,Milo and yakult
-an example of a price is a price receipt
-examples of promotions are social media, giving testers,and discounts.
-An example of a place is the market
-examples of people, namely staff or employees who work
-Examples of processes are castamer services, couriers and the process of making products
-examples of physical evidence are Myoung,Shinjuku and Kin kaku
-product examples are Marjan syrup ,Milo and yakult
-an example of a price is a price receipt
-examples of promotions are social media, giving testers,and discounts.
-An example of a place is the market
-examples of people, namely staff or employees who work
-Examples of processes are castamer services, couriers and the process of making products
-examples of physical evidence are Myoung,Shinjuku and Kin kaku
Class EFBE E
Product : something that you sell. Example furniture, clothes
Price : means the cost or the amount that you sell, example Rp. 100.000 for 3 clothes.
Promotion : giving out coupons or vouchers. Example by one get one free.
Place : is location that choose to sell product. Example, Market and Mall.
People : is customer to buy your product. Example children and parent
Process : is fundation for selecting the target market.
Physical evidence : is how to make your customer interest to buy your product. Example packaging, internet and social media.
Class : EFBE I
1. People
Example : In order to facilitate service to its consumers, Indomie applies precise and firm SOPs so that production is on target even though the number is very large. Indomie provides toll-free Customer Service to maintain customer loyalty.
2. Process
Example : In the process, Indomie implements product quality assurance. This can be seen from the complete information on each packaging, such as the composition of ingredients, expiration date, and others.
3. Physical evidence
Example : Indomie’s packaging is made attractive and adapts to the promotion objectives or the momentum at that time. For example, in the month of Ramadan, Indomie removed the photo of the noodle dish in its packaging.
Name : Novi Yanti
NIM : 216601047
Class : EFBE I
1. People
Example : In order to facilitate service to its consumers, Indomie applies precise and firm SOPs so that production is on target even though the number is very large. Indomie provides toll-free Customer Service to maintain customer loyalty.
2. Process
Example : In the process, Indomie implements product quality assurance. This can be seen from the complete information on each packaging, such as the composition of ingredients, expiration date, and others.
3. Physical evidence
Example : Indomie’s packaging is made attractive and adapts to the promotion objectives or the momentum at that time. For example, in the month of Ramadan, Indomie removed the photo of the noodle dish in its packaging.
Name : Amdal Saputra
Class : EFBE I
Example from these part of the 7 ps of marketing
1. People
Ex : a barista who works in a coffee shop to make coffee orders from customers . Or placement of teachers who work in schools to teach students according to their expertise competency . Another example, from the company maxcell company director gives promotions and salaries to employees who work professionally and diligently
2. Process
Ex : In the process, Masako as one of cooking spices apply product quality assurance. This can be seen from the complete information on each package, such as ingredient composition, expiration date, and others. Also the existence of a firm and precise SOP made the implementation of Masako’s production run smoothly and succeeded in achieving the target.
3. Physical Evidence
Ex : in terms of service, hotel claro has a magnificent and clean building, this will make customers interested in staying there just seeing from the outside .
or like Indomie’s packaging is made attractive and adapts to the promotional objectives or momentum at that time. For example, in the month of Ramadan, Indomie removed the photo of the noodle dish in its packaging.
Sorry sir, I forget my Nim : 216601180
Name : Novi Yanti
NIM : 216601047
Class : EFBE I
1. People
Example : In order to facilitate service to its consumers, Indomie applies precise and firm SOPs so that production is on target even though the number is very large. Indomie provides toll-free Customer Service to maintain customer loyalty.
2. Process
Example : In the process, Indomie implements product quality assurance. This can be seen from the complete information on each packaging, such as the composition of ingredients, expiration date, and others.
3. Physical evidence
Example : Indomie’s packaging is made attractive and adapts to the promotion objectives or the momentum at that time. For example, in the month of Ramadan, Indomie removed the photo of the noodle dish in its packaging.
Nama : SISKA JANUARTIN
Nim : 226601027
Kelas : EFBE B
There are 7 p’s of marketing tactics:
1.product
2.price
3.promotion
4.place
5.people
6.process
7.physical evidence
JAPUTRA BINTANG ILHAM
CLASS EFBE B
people or human resources is an important component in a marketing strategy. Human resource factors will determine the progress or failure of a company. And most importantly, have good experience and integrity. Employees who have a lot of experience can have a good influence on the company.
Name ; Mey Putri Ananda
NIM ; 226601486
Class EFBE B
The 7 Ps of marketing
1.product
2.price
3.promotion
4.place
5.people
6.process
7.physical evidence
Nama : maftuh akmal
Class : efbe b
Nim : 226601041
7 ps of marketing
1.product
2.price
3.promotion
4. place
5.People
6.proces
7.physical evidence
product examples are yakult
-an example of a price is a price receipt
-examples of promotions are social media, giving testers,and discounts.
-An example of a place is the market
-examples of people, namely staff or employees who work
-Examples of processes are castamer services, couriers and the process of making products
-examples of physical evidence are Myoung,Shinjuku and Kin kaku
Nama:Arjunita putri ananda
Kelas :EFBE B
Nim:226601342
The 7 Ps of marketing
1.product
2.price
3.promotion
4.place
5.people
6.process
7.physical evidence
Name : FELYA APRILIA SARI
NIM : 226601415
Class EFBE B
The 7 Ps of marketing
1.product
2.price
3.promotion
4.place
5.people
6.process
7.physical evidence
People talks about the people involved in the delivery or implementation of services, human resources, interactions between consumers, and interactions between consumers and sales executives or company personnel.
Nama:nasril
Kelas:EFBEB
People talks about the people involved in the delivery or implementation of services, human resources, interactions between consumers, and interactions between consumers and sales executives or company personnel.